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6 steps to ‘friending’ social media

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Editor's note: This is Part I of a three-part series highlighting strategies for real estate professionals to manage their social media presence. This first segment features advice from social media experts on how real estate professionals can tap into the business potential of social networking without feeling overwhelmed. Part II will focus on real estate brokerage strategies for using social media most effectively, and Part III will explore how brokerages and experts analyze and measure social media success.Social media tips, tricks, training and tools for real estate professionals are everywhere. Not a day passes when there isn't someone exhorting agents and brokers to market themselves via social media. Under the onslaught, many agents and brokers feel overwhelmed by the seemingly impossible task of making social media pay off, and working it into an already tight schedule. Inman News interviewed several social media experts in the real estate sphere -...