6 steps to 'friending' social media

Real Estate's Social Media Survival Guide

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Luxury Connect | Oct. 16-18 | Beverly Hills

Social media tips, tricks, training and tools for real estate professionals are everywhere. Not a day passes when there isn’t someone exhorting agents and brokers to market themselves via social media.

Under the onslaught, many agents and brokers feel overwhelmed by the seemingly impossible task of making social media pay off, and working it into an already tight schedule.

Inman News interviewed several social media experts in the real estate sphere — and asked several brokerages to share how they deal with social media overload. Some common threads in their advice …