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Roost rolls out enhanced social marketing toolkit

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Real estate social media and technology company Roost has launched a premium version of its social network marketing toolkit, the company announced last week. The Roost Social Media Toolkit includes a Facebook publishing scheduler, Roost Publisher, and a Facebook "Real Estate" tab that allows users to display local market data and listings. The free application now has more than 25,000 users, the company said. In the premium version of the "Real Estate" tab, users can now include local market data for up to six cities or ZIP codes; the free version supports one geographic area. Premium users will also be able to post and manage an unlimited number of listings on their tab; the free version supports up to four listings. The premium tab includes a lead-capture function: real estate agents or brokers can include text that advertises more information, and requests that consumers fill out a form that includes their name, phone number, and e-mail address. In addition, fo...