Point2 lands California Regional MLS listings

Deal will cover future members of state's fledgling MLS

Listing syndicator Point2 has signed a marketing agreement with California’s fledgling statewide multiple listing service that will allow about 26,000 Realtors to automate the process of syndicating listings to dozens of consumer property portals and search engines.

Point2 syndicates listings from Realtor associations and MLSs in the U.S. and Canada to about 50 consumer real estate search sites and search engines, including Zillow.com, Yahoo Real Estate, Trulia, Google maps, HomeGain, Property Shark, and Real Town. The company also sells marketing and lead-conversion software to agents and brokers.

Point2’s agreement with California Regional MLS Inc. (CRMLS) will give brokers and agents who belong to the MLS’s 23 member associations and multiple listing services full control over syndication destinations on a listing-by-listing basis.