Industry NewsTechnology

Point2 lands California Regional MLS listings

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Listing syndicator Point2 has signed a marketing agreement with California's fledgling statewide multiple listing service that will allow about 26,000 Realtors to automate the process of syndicating listings to dozens of consumer property portals and search engines.Point2 syndicates listings from Realtor associations and MLSs in the U.S. and Canada to about 50 consumer real estate search sites and search engines, including, Yahoo Real Estate, Trulia, Google maps, HomeGain, Property Shark, and Real Town. The company also sells marketing and lead-conversion software to agents and brokers.Point2's agreement with California Regional MLS Inc. (CRMLS) will give brokers and agents who belong to the MLS's 23 member associations and multiple listing services full control over syndication destinations on a listing-by-listing basis.In addition to automating the process by pulling listings directly from the MLS, Point2 will provide a free control panel allowing agents to view online tra...