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Real estate QR codes: fad or function?

Will technology go mainstream with consumers?

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One of the hottest new tools at this year's NAR Trade Show was QR (quick response) codes. These funny little square-shaped boxes filled with squiggly marks may be the next hot thing in real estate or one of the greatest duds ever. What's a QR code? According to Mashable, "a quick response (QR) code is a two-dimensional code that can be scanned by smart phone cameras to automatically pull up text, photos, videos, music and URLs. These codes have become mobile-friendly ways to point people in the offline space to online resources." An even simpler explanation is that a QR code is a barcode in a square box format. QR codes are especially useful for retailers because they provide a way to send coupons to cell phone users. They also communicate other types of information. How QR codes work The codes can be read by cameras on smart phones equipped with QR-reader apps. QR codes can carry all kinds of information, displaying text, adding contact information to a mobile dev...