'Tis the season for real estate recruitment

Realtor Notebook

For some, it is the season to be jolly. But for real estate companies, the recruiting season is in full swing. I am not planning on moving, but any agent who has had real estate transactions this year is the target of relentless recruiting.

Recruiters get my name and address and start sending post cards and e-mails. Yesterday I took the time to do a little research on the companies that are doing the most recruiting and e-mail-dripping. It was challenging because it is hard to tell them apart. They make the same offers and claims to woo perspective agents.

They all offer better commission splits, or even the best commission splits. It used to be a kind of shell game where they offered better splits but added some fees. Now they offer better splits and lower fees and emphasize the point with phrases like "honestly" or "no kidding."