BrokerageIndustry News

10 home-sale marketing mistakes

Listings linger without video, outreach to target buyers

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The couple next door has listed their home with a local agent. They've been on the market for 90 days and haven't sold. The question is: What's keeping their house from selling? When a property comes on the market right next door to yours, most owners are watching to see how much their neighbors will get for their house. More important, potential sellers are watching to see whether the "Sold" sign pops up quickly or if the property will sit on the market for months. Needless to say, when our neighbors listed their home, I was curious to see what type of marketing their listing agent did. Unfortunately for my neighbors, she has provided the standard package of services most agents in this area provide. In a market where the competition is fierce, this simply isn't enough. What the listing agent did right 1. Excellent staging and high-quality photos In addition to placing the listing on the MLS and Realtor.com, the listing agent hired a professional photographer...