NEW YORK — To most effectively market properties, real estate professionals should go "where the eyeballs are": mobile, according to Chris Smith, co-founder of real estate tech blog Tech Savvy Agent.
Smith kicked off Inman News’ Agent Reboot event in Manhattan Tuesday with a list of 20 mobile applications and other tools for real estate agents to differentiate themselves from their competition.
Currently, 31 percent of mobile users own smart phones; by the end of 2011, smart phone users will make up the majority, according to market research company Nielsen. By 2013, more people will own smart phones than own personal computers or laptops. Tuesday’s long-awaited announcement that Apple’s iPhone will be available on Verizon, rather than being solely restricted to AT&T, is likely to encourage further smart phone adoption.
1. Google Maps: This mobile application allows users to drop a pin onto a map that takes them to Google’s Street View. Agents and clients can use it to "walk" around a neighborhood before driving there. The app can also be used to e-mail map views.