Online real estate search and information company Trulia this week will allow its registered users to access the site using their Facebook login.

"Full account integration through Facebook Connect is the next step in Trulia’s plan to help real estate professionals expand their social footprint to drive more value to their business," Trulia announced today. Facebook Connect allows Facebook users to bring their Facebook profile to other websites.

Trulia’s integration with Facebook is intended to expand Trulia users’ sphere of influence, company officials said, and increase listings exposure and the potential for new leads. "Our members are looking for new ways to increase their reach and we plan to take advantage of the potential of social networks to deliver on their need," said Sami Inkinen, Trulia co-founder and chief operating officer, in a statement.

Trulia members can already share real estate listings information and open-house times via Facebook, and beginning Friday, Jan. 14, they can log in to their Trulia accounts using their Facebook login info.

Trulia isn’t the only real estate company that is "friending" Facebook as a business strategy. Roost, another online real estate site that formerly specialized in real estate search, changed its business model last year to focus on building social media tools.

"At the end of the day, the world doesn’t need another property search engine, but Realtors absolutely need a social media toolkit for word-of-mouth business," said Alex Chang, Roost’s CEO, of the company’s retooling.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription