Realtor.com operator Move Inc. says it will power AOL Real Estate’s homes for sale search, syndicating listings and providing proprietary search technology.

Move and AOL Real Estate will also coordinate ad sales to real estate agents, brokers and other advertisers, allowing them to extend their reach to AOL Real Estate’s audience.

The deal is similar to an agreement Zillow and Yahoo Real Estate announced in July, in which Zillow manages a common set of for-sale listings on both sites, with ads agents and brokers purchase from Zillow appear on both sites.

Realtor.com and Yahoo Real Estate have been trading places as the most popular real estate website since August, according to analytical reports by metrics firm Experian Hitwise.

But according to Hitwise, Zillow was the third most visited real estate portal in November, while AOL Real Estate was not ranked in the Hitwise top 20.

AOL Inc. Chairman and CEO Tim Armstrong said in a statement that the company will be "doubling down on our strategy in 2011," partnering with companies in areas "that add strength to the consumer experience and drive profitability for AOL."

Move said it will use its recently acquired ListHub network to syndicate millions of listings to AOL Real Estate later this year.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription