Just five years ago, our local multiple listing service allowed only four photographs per property listing. Real estate agents in my market were still utilizing the fax machine, and scanning documents to PDF attachments was still in its infancy. Technically speaking, it was a simpler time, especially when it came to communications.
Today, our MLS now supports up to 12 photographs and it’s common practice for agents to send many high-resolution photos, 30-page PDF documents, floor plans and even native video files via e-mail.
The industry has expanded so dramatically in such a short period of time. To accommodate these changes, a brokerage needs to recognize and implement the appropriate infrastructure, including bandwidth, hardware and software.
We recently just finished transitioning the e-mail platform at my company to Google Apps. The migration to a cloud solution will improve communications such as mobile computing, alleviate network stress, and improve internal resources.