Three Gulf Coast brokerages that operate under the umbrella of venerable New Orleans-based Latter & Blum Cos. are adopting ERA Real Estate’s lead management platform, training and referral network, while retaining their local branding.

The Realogy Corp. franchise says the agreement with Latter & Blum Cos. is the first implementation of a new "ERA Powered" business model it hopes will fuel growth by attracting large, independently owned and operated brokers.

Three Gulf Coast brokerages that operate under the umbrella of venerable New Orleans-based Latter & Blum Cos. are adopting ERA Real Estate’s lead management platform, training and referral network, while retaining their local branding.

The Realogy Corp. franchise says the agreement with Latter & Blum Cos. is the first implementation of a new "ERA Powered" business model it hopes will fuel growth by attracting large, independently owned and operated brokers.

Founded in 1916, Latter & Blum Cos. operates Latter & Blum Inc./Realtors, C.J. Brown Realtors Inc. and Noles-Frye Realty, which together have 28 offices with 1,200 sales associates in Greater New Orleans, Greater Baton Rouge, Alexandria and Southern Mississippi, and closed more than $1.2 billion in sales in 2010.

Although the Latter & Blum Cos. brokerages will operate under the "ERA Powered" mark, they will not rebrand as ERA franchises.

With roots in the Gulf Coast dating back nearly a century, "It is important that we retain our hard-earned local identity, but equally important to position ourselves for success over the next 100 years," said Robert Merrick, chairman and CEO of Latter & Blum Inc., in a statement.

The ERA network includes approximately 30,000 brokers and sales associates and approximately 2,500 independently owned and operated offices throughout the United States and 46 countries and territories.

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