Latter & Blum Cos. to be 'ERA Powered'

New business model lets brokerages keep own branding

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Three Gulf Coast brokerages that operate under the umbrella of venerable New Orleans-based Latter & Blum Cos. are adopting ERA Real Estate’s lead management platform, training and referral network, while retaining their local branding.

The Realogy Corp. franchise says the agreement with Latter & Blum Cos. is the first implementation of a new "ERA Powered" business model it hopes will fuel growth by attracting large, independently owned and operated brokers.