Sweepstakes boosts FrontDoor.com traffic

Scripps' property search site shoots up to second place in Hitwise rankings

An ongoing sweepstakes competition helped Scripps Networks’ property search and real estate how-to site FrontDoor.com become the second most popular real estate-related website on the Internet in January, Experian Hitwise reported.

Visits to FrontDoor.com were up 1,585 percent from December to January, thanks largely to the HGTV Dream Home Giveaway, Hitwise said.

The contest, which ends Friday, is generating traffic by allowing participants to enter twice a day for the duration of the contest — once on HGTV.com, and once on FrontDoor.com.

The contest helped FrontDoor.com rocket up from 53rd place on the Hitwise list in December, climbing past household names like Realtor.com, Zillow and Trulia.