Industry NewsNews Brief

Sweepstakes boosts traffic

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

An ongoing sweepstakes competition helped Scripps Networks' property search and real estate how-to site become the second most popular real estate-related website on the Internet in January, Experian Hitwise reported.Visits to were up 1,585 percent from December to January, thanks largely to the HGTV Dream Home Giveaway, Hitwise said.The contest, which ends Friday, is generating traffic by allowing participants to enter twice a day for the duration of the contest -- once on, and once on contest helped rocket up from 53rd place on the Hitwise list in December, climbing past household names like, Zillow and Trulia.All told, traffic to U.S. real estate sites was up 36 percent from December to January, Hitwise said.Hitwise said Yahoo Real Estate was once again the top-ranked real estate website in January, with 6.58 percent market share, followed by (5.78 percent) and (5.71 percent), ...