Northeast real estate brokerage William Raveis Real Estate has teamed up with data firm CoreLogic to launch a customized customer relationship management platform, the brokerage announced earlier this month.

The Agent Dashboard is a CRM, business management and marketing tool, the company said. It allows agents to monitor their social media accounts, implement targeted marketing plans, manage contacts according to what state of the buying or selling process they are in, track leads through analytics, get neighborhood profile information, and send clients listing notifications.

The system is also integrated with each agents’ multiple listings service, the company said.

"This idea was founded on the principle that agents need a more efficient system to manage their daily business, whether they be sitting at a desk or quickly sifting through data on a mobile device," said Bill Raveis, the brokerage’s chairman and CEO, in a statement.

"The Agent Dashboard will help them lead the industry in effective business management and in maintaining client relationships, pre- and post-closing," he added.

The foundation for the Agent Dashboard is CoreLogic’s Web-based CRM AgentAchieve. The Agent Dashboard is provided at no cost to the company’s 2,700 agents, the company said. The company has 75 offices throughout the Northeast.

William Raveis was ranked the 11th largest real estate brokerage in 2010 by sales volume, according to a survey report by Real Trends.

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