Real estate franchise giant and Realogy subsidiary Century 21 Real Estate has launched a blog it hopes will be a "conversation starter" between consumers and industry professionals, the company announced this week.

The blog, @C21 – Home Matters, offers homebuying and selling advice from agents and brokers, industry news, and information about seasonal trends. The blog also features a social media hub that displays the company’s Facebook posts, Twitter feed, Flickr photos and YouTube videos.

"In today’s rapidly changing marketplace, we wanted to provide consumers with a content-rich source for community conversation around the homeownership, homebuying and selling experience," said Bev Thorne, Century 21’s spokesperson, in a statement.

The Century 21 network includes more than 8,000 offices in 73 countries and territories. 

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