Rental search site ForRent.com has formed a partnership with Oodle to be the online classified site’s exclusive provider of managed multifamily rental listings, ForRent.com announced.

Starting this week, ForRent.com’s listings will appear on Oodle’s site as well as Marketplace on Facebook, an Oodle-powered application that allows Facebook users to sell, rent, and buy from each other. ForRent.com customers can also integrate their listings with their Facebook business page and network of fans.

"Our partnership with Oodle provides a human element to our customers’ listings and brings a trust factor to the rental process, since users can see how their friends and friends of friends are connected to listings, ask questions, receive feedback, make comments and respond to listings," said Brock MacLean, senior vice president of national sales and development at ForRent.com, in a statement.

Jenny Rutherford, spokesperson for Oodle, said in a statement that "ForRent (shares) our vision for transforming the way the multifamily industry markets, engages and connects to users through the explosion of social media."

According to the announcement, Oodle and Marketplace have more than 14 million unique users per month.

"Oodle’s vast community of users will also increase ForRent.com’s advertisers’ reach, generating new avenues to connect with even more renters," MacLean said.

In addition to appearing on Oodle and Marketplace on Facebook, an advertiser can choose to become a Marketplace Expert, which gives the advertiser priority placement in search results, the company added.

The exclusive partnership applies to listings provided by property managers with more than 50 units. For managers with less than 50 units, Oodle has a "self service" option that will still be available.  Listings from some other providers are currently visible in Oodle search results and will continue to appear for non-managed listings, Rutherford said.

ForRent.com also recently signed an exclusive partnership with RentWiki.com to bring user-generated content, including neighborhood reviews, to ForRent.com.

ForRent.com is the 14th most-visited real estate site on the Web, according to the latest rankings from Web metrics firm Experian Hitwise.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Network with CoStar, Redfin, Realogy, SERHANT., Divvy, and thousands more in-person at ICLV this October. Prices go up Sunday.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription