Mobile real estate applications company Smarter Agent has acquired mobile tagging and property tour startup, the company announced Monday. provides individual listing websites optimized for mobile devices that include property details, unlimited photos, agent contact information, a map, and the ability to share a listing through e-mail, Facebook and Twitter.

Consumers connect to the websites, which the company calls "toors," through QR ("Quick Response") codes on agents’ marketing materials. The codes are similar to bar codes on retail merchandise.

"Every real estate yard sign should have an interactive mobile component to engage homebuyers," said Brad Blumberg, Smarter Agent’s CEO, in a statement. "QR codes attract attention and are a growing entry point for consumers to learn about properties."

With the acquisition, a particular "toor" will also include the ability to download the agent’s Smarter Agent app to see all listings in the local multiple listing service. Users may also be able to view toors from the app in the future, the company said.

The deal was finalized Friday. The companies did not disclose financial terms of the deal.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription