I recently read, reviewed and developed a (slightly) subclinical fixation on professor Meir Statman’s book,"What Investors Really Want." That book is actually a rich, vivid, entertaining and potentially game-changing exploration of the places where behavioral finance and investors’ decision-making regarding their traded-asset portfolios intersect (in some cases) or collide (in others).
Of course, as I read it, my hypertext, real estate-addled mind kept leaping from the various fundamental, innate investor desires, as Statman describes them in his book, to their manifestations in many of these same investors’ real estate decision-making.
For the next nine weeks, we’ll take a deeper look at how the wants, needs, values and priorities reviewed in "What Investors Really Want" play a role in our real estate decisions: the good, the bad, and especially the ugly.
This series may have unwittingly already begun. Statman’s first, most fundamental statement of investor wants, is this: "Investors want profits higher than risks." A Feb. 28 Mood of the Market column about how homebuyers, sellers, owners and even renters want to have their real estate cake and eat it, too, explored this same essential truth.