When the South by Southwest (SXSW) conference launched in 1987, it was a music festival with about 700 registrants. Today, the city of Austin, Texas, swells with an influx of tens of thousands of people dedicated to learning, networking, and being exposed to the latest in technology, music and film.
The interactive portion of the program brought a record-breaking crowd to Austin this year. The cutting-edge program has been organized across five days, on topics as diverse as cloud computing, social media and privacy issues.
To be part of "South by," as it is now called, is to be part of the future. In the four square blocks around the Austin Convention Center, there is enough innovation in the air to power the city.
I chose to attend this conference because for me, embracing technology is as core to the way I do business as building relationships. The knowledge and information I walked away with will leave an indelible mark on my company’s business strategy in 2011 and beyond.