to offer social media capabilities

CRM provider acquiring Radian6 in $326M deal, which offers customer relationship management tools, says it’s acquiring social media monitoring platform Radian6 and will integrate the company’s platform into its own products in a $326 million deal that’s expected to close by the end of July.

Radian6 helps companies monitor chatter on social networking sites and join conversations with customers and prospects. The company captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities, providing actionable insights in real-time.

Real estate professionals should know what people are thinking and saying about them and their company, said Adam Hirsch, chief operating officer at technology news site Mashable, speaking in January at Real Estate Connect New York City. Hirsch said helpful apps for tracking social media conversations include Radian6, Cision, peoplebrowsr, HootSuite and Google Alerts.