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CAR social media program to feature Roost platform

Tools streamline marketing campaigns on Facebook and Twitter

  Social network marketing and technology company Roost has signed an agreement with California Association of Realtors' subsidiary Real Estate Business Services to feature its platform as the primary tool in CAR's first social media training program, Roost announced today. CAR is the country's largest state Realtor association, with more than 145,000 members at the end of March. REBS' training division, CAR Education, will use Roost's social marketing platform as the primary tool of its new Social Network Master Program. The program is fee-based and geared toward increasing business through social media campaigns. It includes courses on Facebook, Twitter, YouTube, and blogging that members have the option to take individually."Social networking has become a useful and necessary tool for Realtors to generate leads and serve their clients. Many of our members are in need of quality training and tools to utilize these new platforms," said Robert Bailey, chairman of REBS, in...