Blogging for business: tips for real estate pros

Realtor Notebook

Agents are interested in blogging for business; they continue to ask questions about how to get a blog started and how to keep it going.

This isn’t a new idea but it is an idea that keeps evolving, and there is still very little competition among agents for local real estate blogs. Starting a blog keeps getting easier, but for most people keeping it going remains the biggest challenge.

Business blogs are powerful marketing pieces and there is still little competition for local real estate blogs, especially blogs that are written for consumers instead of for real estate agents. Go one step further and include information about housing and there is no competition in most markets.

Consumers search the Internet for information that goes beyond what is in the multiple listing service, and static websites are just plain boring — even if they do have the agent’s face plastered all over them.