Even as some major national real estate brokerage companies are downplaying their lower-cost business models, there are local and regional real estate brokerages that choose to promote a range of choices in the type and cost of services they provide to clients.
The housing and economic downturn has led some consumers to seek cheaper alternatives to the traditional commission-based brokerage model.
At the same time, ever-growing real estate resources online mean consumers can now easily search for homes, research neighborhoods, and even market their properties without the aid of an agent — leading some to consider doing some tasks themselves with the goal of saving money. Even so, the housing slowdown has made going-it-alone a difficult proposition for some sellers.
Consumers in many market areas have a wide range of choice in agent compensation, including full commission, discounted commission, rebates, flat-fee, a la carte, hourly rates, and a la carte/fee-for-service.
In addition, evolving mobile and geolocation technology has meant that brokerages can offer consumers targeted discounts at their fingertips.