NAR objects to 'Today' show report on sales 'tricks'

Barbara Corcoran advises buyers to ask about listing price, days on market

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

National Association of Realtors President Ron Phipps says NBC’s "Today" show unfairly disparaged Realtors and misled viewers in a segment that aired this week.

The segment, "House Hunting? Don’t Fall for These Tricks," began with a discussion of the latest Standard & Poor’s/Case-Shiller National Home Price Index, which showed home prices "double dipping" in the first quarter.

"Today" show host Matt Lauer then launched into a discussion with former broker Barbara Corcoran about how information submitted by real estate agents in marketing a home in the multiple listing service (MLS) may be misleading to consumers.

Corcoran said buyers should ask their agent if a home’s listing price was its original asking price, and whether it’s recently been relisted. Corcoran said that while most Realtors are honest, MLSs often don’t provide such information on a listing’s history to consumers.