My friend Michael McClure recently asked a large list of real estate industry thinkers to talk about return on investment in social media for real estate. The videos are a great survey of the variety of thinking out there. The videos are from brokers, agents, consultants, coaches and trainers. It’s a fabulous resource and I recommend everyone check it out. He’s releasing one each day all month long.

About six months ago I wrote about return on investment (ROI) and innovation. Often, the people in an organization who are obsessed with ROI are not likely to be the ones pushing to try new technologies. That column lays out a method to turn those concerned with ROI into allies of innovation.

Hopefully some of you took on some of those ideas and started playing with new technologies. If so, you’re probably fluent enough in those new technologies to begin getting more serious about ROI for your time. If social media was part of what you were playing with, this column should help you map out the ROI.

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