9 tips for better real estate video

Corner your market, win clients

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If you’re not promoting your listings using video, you’re missing a huge opportunity to differentiate yourself from the competition, provide a higher level of service to your clients, and reach the hot Gen X and Gen Y markets.

According to NAR, only 1 percent of all agents used video in their businesses in 2010. This year, the number is 8 percent. If you want to edge out your 92 percent of your competition, creating fun and engaging videos is a great way to do it. Below are nine simple tips that can help you to shoot great videos for your business.

1. Perfect quality not required
If you were shooting a video five years ago, most people expected commercial quality. With the advent of YouTube, this is no longer the case. YouTube has made amateur videos shot with a cell phone or a Flip camera acceptable. While there are definitely times when you will want to use a professional videographer (e.g., when you have an expensive listing or are shooting a video about the area that is expected to have a long shelf life), shooting your own videos can be a great way to attract more business.

The key point to keep in mind is that people today expect your video to inform, entertain or to provide value for the time they spent watching it.