Trulia launches mobile lead notification system

System automatically connects agents and potential clients

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Property search and marketing site Trulia has launched a mobile lead notification system powered by cloud communications company Twilio, the site announced today.

Available to subscribers of Trulia Pro, the site’s advertising platform, Trulia Instant Leads connects real estate professionals to homebuyers and sellers who supply the site with their contact information. When a consumer leaves a phone number, the system immediately calls an agent to connect the two in a live phone call.

If the agent does not pick up the phone or a consumer does not leave a phone number, the agent gets a text message with the consumer’s information.

Quick responses to inquiries make leads more likely to turn into clients, Trulia said.