Last November I wrote a blog post about Black Friday and about how I would be happy to show a home on that busy shopping day to anyone who wanted to see one — and no waiting in lines. I wrote that I would help them buy any home on the market for less than the asking price as a Black Friday bargain.
I wrote the post because I needed business. One of the best ways to get business is to ask for it, and it worked. I ended my post with: "I will be near the phone all day waiting for your call. You … can wait until after sunrise to make that offer."
The post was short and simple, with no keyword stuffing or thought about search engine optimization. My phone rang, and the end result was a commission check and an opportunity to earn another.
That single post resulted in two new clients and one sale so far. The blog is designed to get people to call me or write to me, but once they do the real work begins and there are no guarantees that there will be a sale. If there is a sale it could happen at any time.