A new day for real estate data

Industry summit highlights industry challenges, opportunities

SAN FRANCISCO — FSBOs in the MLS, unauthorized resyndication of real estate listings, a duet with the music industry, analytics vs. privacy, gatekeepers vs. enablers, and copyright violations and protections were among the discussion topics during the first day of an Inman News Data Summit event Monday.

The nature of real estate listings syndication — the sharing of information — is changing, and syndication continues to be a charged subject for the industry, noted Merri Jo Cowen, CEO for My Florida Regional MLS.

Inherent in discussions about syndication are the accuracy and timeliness of the data, and how the data is being used and redistributed by other parties.

The sharing of listings information seems to have morphed from its original scope, she said. "It does definitely feel that it’s gone beyond the original definition of syndication," she said.

Rather than more "pure syndication," in which brokers individually decide where they want their listings to appear, it’s more common these days to find "resyndication," with listings data appearing in some unintended forms and unintended places — in some cases the uses are unauthorized.