Real estate marketing and technology company Market Leader has added local market data to its software platform, the company announced today. Through a "Market Insider" tab, the company offers customized reports of housing market statistics and demographic trends in a local area. The data can be viewed on an agent’s website or sent via a monthly email newsletter. The product is free to "qualified existing Market Leader customers" and new customers who subscribe to Market Leader’s platform by Sept. 30.

Last week, Market Leader announced a marketing agreement with Weichert Real Estate Affiliates that made kwkly, Market Leader’s text-based lead generation service, available to Weichert’s sales associates. Through kwkly, agents can offer buyers for-sale home information through their mobile phones.

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