5 social media practices that pay off

Trends from Real Estate Connect San Francisco conference

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

What are the trends that will influence your real estate business now and throughout the next few years? What does it take to succeed in today’s fast-paced real estate environment? If you want to stay ahead of the curve and dominate your competitors, here are some of the latest cutting-edge ideas from this year’s Real Estate Connect in San Francisco.

1. Engage or die
It’s no longer sufficient to have a profile page on Facebook or LinkedIn. Sharing information has given way to engaging in meaningful conversations with your friends and followers. As one Connect speaker put it, "The ‘@’ sign is the universal sign of engagement."

To make sure you maximize your return from social media, begin by spending the first two weeks just listening to what others are saying on their social media pages. This means that you must go where your potential clients go rather than expecting them to come to you. Next, notice what captures their attention and what is ignored. At that point, you are ready to begin engaging by commenting on what others say.

2. Geotarget your responses
Today’s consumers want rich information about the neighborhood and the lifestyle where they will live. In fact, The Corcoran Group, winner of an Inman News Innovator of the Year award for its Foursquare app, experienced an increase in response rates of eight to 10 times when it began using geotargeted marketing.

To take advantage of this trend in your business, review your closed transactions for the last 12 months to determine which areas are your top two generators of closed transactions. These two areas are a great place to focus your geotargeting efforts since you are already having success there.