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5 social media practices that pay off

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

What are the trends that will influence your real estate business now and throughout the next few years? What does it take to succeed in today's fast-paced real estate environment? If you want to stay ahead of the curve and dominate your competitors, here are some of the latest cutting-edge ideas from this year's Real Estate Connect in San Francisco.

1. Engage or die
It's no longer sufficient to have a profile page on Facebook or LinkedIn. Sharing information has given way to engaging in meaningful conversations with your friends and followers. As one Connect speaker put it, "The '@' sign is the universal sign of engagement."

To make sure you maximize your return from social media, begin by spending the first two weeks just listening to what others are saying on their social media pages. This means that you must go where your potential clients go rather than expecting them to come to you. Next, notice what captures thei...