BrokerageIndustry News

Leading New Orleans brokerage drops Prudential affiliation

Gardner Realtors joins LeadingRE network as independent brokerage

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New Orleans-based Gardner Realtors, an 800-agent firm with 25 offices in Southeast Louisiana and Southern Mississippi, has dropped a decade-long affiliation with Prudential Real Estate and will look to Leading Real Estate Companies of the World to bolster its relocation and referral business.

The move, announced Thursday, took effect today. Norris Songe, Gardner Realtors' president of financial services, told The Times-Picayune that the brokerage had seen a steady decline in relocation referrals from Prudential over the past five years.

Meanwhile, the company's own investments in technology and analytical tools have reduced its reliance on the real estate franchisor, Songe told the paper.

President of operations Glenn Gardner -- whose grandmother, Gertrude Gardner, founded the firm in 1943 -- last week announced a joint venture with Prime Lending last week, called Service First Mortgage Loans, The Times-Picayune reported.

According to the company's...