BrokerageIndustry News

Reduce friction between real estate agents, managers

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Which is more important: recruiting new agents, or keeping the ones you already have? If you said "agent retention," which is the obvious answer, I have a couple of questions for you: What are you doing about it? And how is it working for you? Do agents leave an office because they can get more commission, the other office has better technology, or because the manager didn't meet an expectation, real or imagined? Based on my conversations with other brokers, usually it is a problem with management. In some cases, the problems are based on misunderstandings -- and misunderstandings are often a "somebody has done somebody wrong" kind of song. It is easy to misunderstand or misinterpret motives, meanings, and feelings -- especially within an organization of independent agents who are weathering a tough real estate market. Every day we hear discouraging words about housing, the economy, what is happening to our fellow agents -- including having their cars towe...