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Real estate tips from Virgin America: an interview with Porter Gale

From InmanNext

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: View the original article at InmanNext: "What Real Estate Agents Can Learn from Virgin America -- An Interview With Porter Gale." I had the pleasure of interviewing Porter Gale, vice president of marketing at Virgin America, at Real Estate Connect San Francisco. Porter is a huge name in the marketing, tech and social media world, but what I really loved about Porter is how down to earth she was, and how gracious she was with her time. A true class act! Virgin America's social media marketing has redefined how people look at branding. In an industry where consumers feel "nickel and dimed" at every turn, where travelers are weary and tired, and where cost is the bottom line, Virgin has made a huge name for themselves. Why? Because they care. Because they listen to their clients. Because they do things a little bit better than the other guy. With a budget the tenth of the size of Southwest Airlines, Virgin America has been able to create a brand that ...