We like to read about the future, especially the future of the real estate industry. There is no shortage of opinions on the subject, but most days the future seems far from reality.
I try not to let the shiny objects distract me from the seemingly endless amount of hard work that it takes to make a buck or two selling real estate.
According to experts, in the future my business will come from such sources as Google Plus and social searches.
In the present, having a real estate blog works much better. I had four appointments last week, and all of them were with blog readers.
Instead of writing to other agents, for years I have been writing to consumers. I have accumulated thousands of posts that in the future will hopefully be found through social search and can be found today via search engines.