Is your real estate client a friend?

Realtor Notebook

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Real estate sales is a relationship-based business, but sometimes it gets confusing as to what that relationship is supposed to be. When people look for an agent are they looking for a friend? Can the way we use social networks cause us to go from friendly to obnoxious?

There are salespeople out there who have inserted themselves into my life with constant contact, and I don’t seem to be able to get rid of them. They put themselves into my online conversations and follow me everywhere. Once we get onto their mailing list we can never get off.

When does following someone on Twitter cross the line and become stalking? We want to stay connected and we want to be that trusted adviser, but does that make us friends? Do we have to be friends to work together? Do I have to know the birth date of every past client and the names of their children to get repeat business?

I like to say that I am not a people person. I am not a social butterfly and am more introverted than extroverted. The longer I stay in real estate, the less I like people and the more introverted I become.