Industry NewsNews Brief

Realtor.com doubles its Facebook fans

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Move Inc.'s use of social media to more than double the number of Realtor.com Facebook fans and build interest in the listing portal's iPad app and "Ask a Realtor" offerings make it the "Best Socialized" enterprise-level business, according to the judges of Digiday's SAMMY Awards.Other companies taking home top prizes in the annual social advertising, media and marketing (SAMMY) contest included Wal-Mart, American Express, HBO and Nike.Move won recognition for growing the audience of the Realtor.com Facebook page by 149 percent in one year (the page had 24,000 fans this week).It's done so in part by making Realtor.com content, including real estate listings, easily shared via multiple social networks. Realtor.com users can now log in to the site using their Facebook accounts, and the company claims to reach more than 6 million Twitter users each month. Realtor.com's YouTube Channel features more than 300 videos that have been viewed more than 430,000 times.The Real...