Rudy Bachraty, Truila’s social media guru and co-founder of the Sellsius blog, has a new job: chief educator for WellcomeMat, the video publishing platform for real estate professionals and brands.

Bachraty said that while video has been touted as the next big thing in real estate marketing circles for some time, it remains an underutilized medium.

Just as in the early days of blogging, there’s "a huge opportunity" for brokers and agents to stand out from their competitors by embracing the medium.

"I think that over the last three to five years, people have been saying" video is the next big thing, Bachraty said. "The technology has really gotten to a point where it’s easier for folks to understand how to use it."

Bachraty said he views his move to WellcomeMat as an opportunity to help brokers and agent make the most of the medium. The company’s desktop and mobile video platforms are cross-functional for many devices, and WellcomeMat’s videographer marketplace helps real estate professionals commission professionally produced videos if they choose.

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