Industry NewsTechnology

Your drawing board for a new real estate website

Map out your Web strategy with 'IA' docs, wireframes and prototypes

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

The Internet is just a pile of information. Some of that information is text, some of it video, some of it audio and so on. Some of the information is easily viewable by everybody and some of it is hidden away -- either behind passwords or technically embedded in the Web software itself. To make stuff for the Web, it helps to organize it a bit before you get into the expensive task of coding the software. If you organize well then you're more likely to have what you need when the coding is done. Information architecture document The information architecture (IA) document usually looks a little like your company org chart. There are a bunch of boxes, arrows, lines and maybe a couple of icons. The goal of the IA document is to help establish the scope of the information you're putting in your digital project, and the relationships between bits of information. For smaller, simpler real estate websites the information architecture is pretty straightforward. If you imagine hav...