BrokerageIndustry News

In real estate, every minute counts

It's hard to find 'my time'

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

No one knows the value of an hour better than the self-employed business owner. Time is our best friend. And our most hated enemy. We don't have the luxury of going home at 5 p.m. and shutting down for the night. Day planners, now on our smartphones, hold the contents of our brains and then some. I don't know another set of professionals with a more colorful calendar -- we Realtors must vigorously color-code our schedules into blocks of "my time" and "client time," among other things. "Client time" refers to the minutes and hours we set aside to serve our clients face to face and work to directly accomplish their real estate goals -- whether that be searching for a piece of property or staging a home for sale. We operate according to their calendar for the most part, when it is most convenient for their schedules. We juggle the rest of our daily business into the nooks and crannies of remaining daylight. "My time" includes the minutes ...