Q: We’re facing a bit of a public relations nightmare, the result of a few disgruntled tenants whipping up a frenzy about our apartment complex. They claim it’s mismanaged, and have used Facebook pages and groups, blogs, and countless tweets to spread the word and make all sorts of unsubstantiated claims. There’s a kernel of truth in some of their claims, but most are way overblown. What can we do? –Robert and Susan

A: Welcome to the powerful world of social media, where a few people can make a huge impact. Just think of the role that social media played in the political uprisings in Egypt and other Middle East countries — without it, it’s quite possible that these revolutions would simply not have happened.

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