BrokerageIndustry News

ZipRealty peels back registration requirement for real estate data access

Company says it will continue to be a VOW operator

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After testing the change in three markets earlier this year, national real estate brokerage ZipRealty Inc. has removed the registration requirement on its website to view listing details on for-sale homes in most of its markets, the brokerage announced today. The change means visitors to the ZipRealty site will no longer have to register to view home prices, square footage, photos and maps, among other listings details -- details that the company notes are readily available on other property search sites through Internet Data Exchange (IDX) feeds. "ZipRealty has removed the registration requirement to satisfy the needs of consumers who often begin their homebuying search online, and may not wish to provide contact details during the earliest stage of their home search process," the company said. The option to register will still be available on the site should users wish to save listings and searches, contact an agent for assistance, or personalize other features available on...