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Know the signs that can boost your business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the second of a five-part series. The real estate industry has never lost its love for trying to predict the market. It also continues to place a heavy emphasis on print marketing with a "Me, Me, Me"-based approach. As the old saying goes, "The more things change, the more they stay the same." Reading the tea leaves Back in 2005, prices were exploding while the inventory supply was starting to build. This was the first sign that a downturn was on the way. An article I wrote at the time, "Weathering a Market Downturn," suggested seven strategies for surviving $4-a-gallon gasoline prices and a tough buyer's market: "For the last six months, an increasing number of signs point to a market downturn in many of the major markets. Recently, Alan Greenspan predicted a downturn in the real estate market that will result in a decline in prices and fewer sales. For example, what happens to your business and your profitability ...