Industry NewsTechnology

San Diego MLS offers consumers property search

Sandicor says site will generate leads for member brokers and agents

Saying it wants to turn consumers' focus back to brokers and agents and away from third-party sites like Zillow and Trulia, San Diego-area multiple listing service Sandicor Inc. has launched a public-facing, map-based property search site. Not all MLSs operate public-facing property search sites, deferring to member brokers and agents who offer listing searches on their own websites.In an email to members, Sandicor said website traffic statistics compiled by Experian Hitwise and analyzed by real estate consultant Victor Lund of WAV Group Consulting demonstrated that in the San Diego market, website traffic from third-party sites to broker and agent sites has significantly declined, and that consumers are staying on the third-party sites.WAV Group's Marilyn Wilson has said brokers face stiff competition from third-party sites in other markets, and that it's rare for property search websites operated by brokerages to be among the top 10 real estate websites in any given market.Sandicor s...