Industry NewsTechnology

Real estate’s inroads in paperless, mobile tech

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the third of a five-part series. Technology has produced changes in the real estate industry that no one could envision a decade ago. Who would have thought that an iPhone would have more computing power than your laptop from 2001, plus the ability to shoot videos and pictures as well? Web marketing In early 2003, search engines were just becoming popular in the real estate industry as a way to market your listings. In a December 2003 column, "The ABC's of Web Marketing," these were the terms that you needed to know: "A is for Alexa and autoresponder; B is for bidding and branding; and C is for clicks. D is for domain; E is for e-coupon and email newsletter; F is for friendly; G is for Google; H is for hosting; and I is for Inktomi, IDX and index. "K is for keyword phrases; L is for Looksmart, links and link popularity; M is for metatag and MSN. N is for navigate, and O is for Overture, opt-in and optimize. P is for placement and ...