BrokerageIndustry News

Former economist offers discount, FSBO real estate services

People in Real Estate: Lori Alden

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Sign up Lori Alden to help you purchase or sell a home, and as a bonus, maybe she'll also help you get a grip on those supply-and-demand concepts that receded from your memory after you waded through "Econ 101" in your college days. That's because Alden, who has run her own real estate brokerage for more than four years, also holds a doctorate in economics and lectured on various areas within the discipline at the college level for more than 20 years. She's aware that, even though real estate professionals tend to come from a broad array of backgrounds, they're seldom -- if ever -- economists. "I know a lot of lawyers have become brokers, but I wouldn't know of any other economists, no," said Alden, whose firm, Chalkboard Realty, is located in Petaluma, Calif. The company name is a nod to her teaching background, plus her conviction that her role includes teaching consumers about economic trade-offs in the buying and selling of houses. Based on a business ...