Industry NewsTechnology

Zillow a contender for top listing portal

Hitwise: falls to third in Web rankings

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The competition to be the most popular real estate website is no longer a virtual two-horse race. Property search and valuation site Zillow is now a contender for the top spot, according to the latest rankings from Web metrics firm Experian Hitwise. Yahoo Real Estate and, the official search portal for the National Association of Realtors, have been jockeying for the top position, trading places between the No. 1 and No. 2 spots seven times since August 2010.For the fourth straight month, Yahoo Real Estate was the most visited real estate website in the country in October.But last month, Zillow, which had held the No. 3 spot in the rankings since February, jumped to No.2, bumping to No. 3. The last time Zillow held the No. 2 spot was in April 2010. Yahoo Real Estate captured 7.9 percent of visits in the real estate category in October, according to Hitwise. Zillow's market share, which has been steadily increasing throughout the year, was 6.62 percent. ...