The competition to be the most popular real estate website is no longer a two-horse race. Property search and valuation site Zillow is now a contender for the top spot,

The competition to be the most popular real estate website is no longer a virtual two-horse race. Property search and valuation site Zillow is now a contender for the top spot, according to the latest rankings from Web metrics firm Experian Hitwise.

Yahoo Real Estate and, the official search portal for the National Association of Realtors, have been jockeying for the top position, trading places between the No. 1 and No. 2 spots seven times since August 2010.

For the fourth straight month, Yahoo Real Estate was the most visited real estate website in the country in October.

But last month, Zillow, which had held the No. 3 spot in the rankings since February, jumped to No.2, bumping to No. 3. The last time Zillow held the No. 2 spot was in April 2010.

Yahoo Real Estate captured 7.9 percent of visits in the real estate category in October, according to Hitwise. Zillow’s market share, which has been steadily increasing throughout the year, was 6.62 percent. Together, their market share was 14.52 percent in October, up from 10.79 percent in January.

Under the terms of an advertising alliance that went live in February, Zillow powers for-sale listings on Yahoo Real Estate and sells targeted ads to real estate agents and brokers that appear on both sites.’s market share was 6.53 percent last month, close behind Zillow’s market share. Trulia ranked fourth with 5.69 percent of visits, followed by (2.72 percent), AOL Real Estate (2.13 percent),  MSN Real Estate (1.85 percent), and (1.6 percent).

 ZipRealty (1.27 percent) and MyNew Place (1.17 percent) moved into the top 10, each climbing two spots to No. 9 and 10, respectively.

Hitwise reported that sites on its top 10 list captured 37.5 percent of traffic among all real estate category websites in October.

That compares with the 10.1 percent combined market share of the next 10 most popular sites: Apartment Guide (1.17 percent), FrontDoor Real Estate (1.16 percent), (1.14 percent), LoopNet (1.1 percent), Re/Max Real Estate (1.05 percent), (0.94 percent), Redfin (0.9 percent), HomeFinder (0.89 percent), (0.87 percent), and Listingbook Services (0.83 percent).

On average, users spent 8 minutes, 55 seconds on a visit to a real estate-related website in October, one second more than the month before.

Five websites entered the top 100 last month, three of them focused on senior living: (33rd), (58th), A Place for Mom (73rd), (88th), and (96th).

Five sites left the top 100 in September, three focused on rent-to-own properties: (128th), (312th), Rent To Own (136th), (104th), and (108th).

In addition to surpassing in market share, "zillow" was also the top search term last month, bumping "" down to No. 2. Among the top 10 real estate search terms tracked by Hitwise in October, they were the only two search terms to account for more than 1 percent of search clicks (1.44 and 1.38 percent, respectively). Every other search term accounted for less than 1 percent of clicks.

The other popular search terms in the real estate category were "trulia," "realtor," "," "remax," "real estate," "century 21," "homes for sale," and ""

Fast-moving sites included Prudential Dinsmore Associates, Realtors, up 701 places to 865; The Metropolitan, up 641 places to 908; Bid4Assets, up 72 places to 112;, up 242 places to 459; New Orleans Real Estate – Eric Bouler, up 879 places to 1,562;, up 717 places to 1,437; Lands of Oklahoma, up 173 places to 434; Certified Distressed Property Expert, up 191 places to 552; Rainbow Realty, up 499 places to 1,332; The Macerich Company, up 303 places to 900.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription