During the last decade, marketing strategies have undergone a quantum shift as the real estate industry has been forced to move from print, phone and face-to-face marketing to using the Web. Ironically, in 2011, "face to face" and print are making a comeback.
The next generation of real estate marketing
During the 1990s, personal marketing brochures were all the rage. While Web 1.0 was about broadcasting your message using the traditional advertising model, Web 2.0 called for something entirely different.