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Better Homes and Gardens Real Estate enters NYC market

Staten Island brokerage adds more than 50 agents to network

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Franchise network Better Homes and Gardens Real Estate has entered the New York City market with the addition of a Staten Island brokerage, the network announced today. Safari Realty, a 23-year-old brokerage with more than 50 agents, will now be known as Better Homes and Gardens Real Estate Safari Realty. The brokerage is owned by Fran and Frank Reali and serves the New York metropolitan area.  "The increasingly informed consumer seeks a highly trained real estate professional, and our affiliation with Better Homes and Gardens Real Estate will provide high-level training, tools and resources that will continue to give us an edge in the market," said Fran Reali, in a statement. A subsidiary of Realogy Corp., Better Homes and Gardens Real Estate has about 7,000 sales associates and more than 200 offices. Last month, the network announced it had signed a 25-year master franchise agreement to expand the brand across Canada, its first foray outside of the United States. At the...