Major regional Mid-Atlantic multiple listing service MRIS has launched lifestyle search on its consumer website in what it says is the first phase of an approach to the home search process not unlike the eHarmony online dating service.

The lifestyle search on MRIS’ public-facing real estate search site,, is powered by Onboard Informatics, which also provides a similar service for Coldwell Banker Real Estate and Better Homes and Gardens Real Estate.

MRIS’ lifestyle search allows consumers to use sliders to specify how important certain neighborhood characteristics are to them. These categories include fun and entertainment; highly-rated schools; public transportation;shops and stores; and median home price, among others. Users can then see cities, ZIP codes, and neighborhoods that match their criteria.


"Typically, consumers are confined to searching by home features such as room count and type, square footage and other property-specific features, then sorting by affordability and location. With this new service, we’ve improved the search process by allowing consumers to search first by the neighborhood and community features and then by the available real time local listings," said John L. Heithaus, MRIS’ chief marketing officer, in a statement.

MRIS, which has nearly 45,000 members, revamped in early August. In June, Heithaus told Inman News MRIS planned to further update the site with eHarmony-like matching technology in the fall. According to a spokeswoman, lifestyle search is the first phase of that update, with more elements to come in 2012.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription