Mid-Atlantic MLS adds lifestyle search

MRIS says tool is first phase of eHarmony-like matching on consumer site

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Major regional Mid-Atlantic multiple listing service MRIS has launched lifestyle search on its consumer website in what it says is the first phase of an approach to the home search process not unlike the eHarmony online dating service.

The lifestyle search on MRIS’ public-facing real estate search site, HomesDatabase.com, is powered by Onboard Informatics, which also provides a similar service for Coldwell Banker Real Estate and Better Homes and Gardens Real Estate.