SmartZip updates platform that targets potential sellers

SmartTargeting markets to homeowners most likely to sell in the near future

For real estate professionals interested in narrowing the focus of their prospecting efforts, investment analytics company SmartZip has rolled out an updated version of a platform that identifies homeowners most likely to sell their homes in the next six to 12 months.

SmartTargeting, which SmartZip calls a "predictive marketing platform," was first released in the summer of 2010.