SmartZip updates platform that targets potential sellers

SmartTargeting markets to homeowners most likely to sell in the near future

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For real estate professionals interested in narrowing the focus of their prospecting efforts, investment analytics company SmartZip has rolled out an updated version of a platform that identifies homeowners most likely to sell their homes in the next six to 12 months.

SmartTargeting, which SmartZip calls a "predictive marketing platform," was first released in the summer of 2010.